食物选择动机、对个性化营养的态度和采用意向。
Food choice motives, attitude towards and intention to adopt personalised nutrition.
机构信息
1School of Pharmacy,Queens University Belfast,Belfast,UK.
2Psychology Research Institute,Ulster University,Belfast,UK.
出版信息
Public Health Nutr. 2018 Oct;21(14):2606-2616. doi: 10.1017/S1368980018001234. Epub 2018 May 17.
OBJECTIVE
The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns.Design/SettingA survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition.
SUBJECTS
Nationally representative samples were recruited in nine EU countries (n 9381).
RESULTS
Structural equation modelling indicated that the food choice motives 'weight control', 'mood', 'health' and 'ethical concern' had a positive association and 'price' had a negative association with attitude towards, and intention to adopt, personalised nutrition. 'Health' was positively associated and 'familiarity' negatively associated with attitude towards personalised nutrition. The effects of 'weight control', 'ethical concern', 'mood' and 'price' on intention to adopt personalised nutrition were partially mediated by attitude. The effects of 'health' and 'familiarity' were fully mediated by attitude. 'Sensory appeal' was negatively and directly associated with intention to adopt personalised nutrition.
CONCLUSIONS
Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice in potential users, particularly weight control, mood and price, when promoting services and in tailoring communications that are motivationally relevant.
目的
本研究探讨了食物选择动机、对个性化营养的态度以及采用个性化营养的意愿之间的关联，以为基于消费者优先事项和关注点的沟通策略提供信息。
设计/设置：在线进行了一项调查，其中包括食物选择问卷（FCQ）和评估对个性化营养的态度和采用意愿的项目。
受试者
在九个欧盟国家（n=9381）招募了具有全国代表性的样本。
结果
结构方程模型表明，食物选择动机“体重控制”、“情绪”、“健康”和“道德关注”与对个性化营养的态度和采用意愿呈正相关，而“价格”则呈负相关。“健康”与对个性化营养的态度呈正相关，而“熟悉度”则呈负相关。“体重控制”、“道德关注”、“情绪”和“价格”对采用个性化营养的意愿的影响部分通过态度来介导。“健康”和“熟悉度”的影响完全通过态度来介导。“感官吸引力”与采用个性化营养的意愿呈负向直接相关。
结论
个性化营养提供者在推广服务和定制与动机相关的信息时，可以考虑到潜在用户食物选择的潜在决定因素的重要性，特别是体重控制、情绪和价格，这可能对他们有所帮助。
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