Hammarberg Karin, Norman Robert J, Robertson Sarah, McLachlan Robert, Michelmore Janet, Johnson Louise
Victorian Assisted Reproductive Treatment Authority, Level 30, 570 Bourke Street, Melbourne 3000, Australia.
Jean Hailes Research Unit, School of Public Health and Preventive Medicine, Monash University, Melbourne, Australia.
Reprod Biomed Soc Online. 2017 Jul 8;4:33-40. doi: 10.1016/j.rbms.2017.06.002. eCollection 2017 Jun.
Awareness among people of reproductive age about the factors that influence fertility and reproductive outcomes, including medically assisted reproduction outcomes, is generally low. To improve awareness about the potentially modifiable factors that affect fertility and reproductive outcomes, 'Your Fertility', a fertility health promotion programme funded by the Australian Government, was established in 2011. This paper describes the development and evaluation of the reach of the Your Fertility programme from its inception in 2011 to June 2016. Systematically recorded outcomes for the programme's key focus areas and Google Analytics data were collated. Key achievements include developing and maintaining an internationally renowned website that experiences high growth and demand for fertility-related information; by 2016, over 5 million users had viewed more than 10 million webpages, and over 96,000 users had engaged in programme messages across social media. Programme messages have reached more than 4 million Australian social media users, and a potential audience of 150 million through media coverage across more than 320 media features. More than 4200 education and health professionals have completed online learning modules, and external partnerships have been established with 14 separate organizations. Data collected over 5 years indicate that the Your Fertility programme meets a need for targeted, evidence-based, accessible fertility-related information.
育龄人群对影响生育力及生殖结局（包括医学辅助生殖结局）的因素的认知普遍较低。为提高人们对影响生育力及生殖结局的潜在可改变因素的认知，澳大利亚政府资助的生育健康促进项目“你的生育力”于2011年设立。本文描述了“你的生育力”项目自2011年启动至2016年6月期间的发展情况及覆盖范围评估。对该项目关键重点领域的系统记录结果和谷歌分析数据进行了整理。主要成就包括开发并维护了一个国际知名的网站，该网站在生育相关信息方面呈现出高增长和高需求；到2016年，超过500万用户浏览了超过1000万个网页，超过9.6万用户在社交媒体上参与了项目信息互动。项目信息已覆盖超过400万澳大利亚社交媒体用户，并通过320多篇媒体专题报道的媒体覆盖，潜在受众达1.5亿。超过4200名教育和卫生专业人员完成了在线学习模块，还与14个不同组织建立了外部合作关系。5年收集的数据表明，“你的生育力”项目满足了对有针对性的、基于证据的、易于获取的生育相关信息的需求。
