1 School of Business Administration, Ulsan National Institute of Science and Technology (UNIST), Ulsan, Korea.
2 School of Social and Behavioral Sciences, New College of Interdisciplinary Arts and Sciences, Arizona State University.
Psychol Sci. 2018 Jul;29(7):1031-1039. doi: 10.1177/0956797617736386. Epub 2018 May 24.
Which should people buy to make themselves happy: experiences or material goods? The answer depends in part on the level of resources already available in their lives. Across multiple studies using a range of methodologies, we found that individuals of higher social class, whose abundant resources make it possible to focus on self-development and self-expression, were made happier by experiential over material purchases. No such experiential advantage emerged for individuals of lower social class, whose lesser resources engender concern with resource management and wise use of limited finances. Instead, lower-class individuals were made happier from material purchases or were equally happy from experiential and material purchases.
体验还是物质商品？答案在一定程度上取决于他们生活中已经拥有的资源水平。通过使用多种方法的多项研究，我们发现，社会地位较高的个体，他们丰富的资源使他们能够专注于自我发展和自我表达，他们从体验式购买中获得的幸福感超过物质购买；而社会地位较低的个体则没有这种体验优势，他们较少的资源引起了对资源管理和明智使用有限资金的关注。相反，物质购买使较低社会阶层的个体更加快乐，或者他们从体验和物质购买中获得同等的快乐。
