Sakarya University, Esentepe Campus, 54187, Sakarya, Turkey.
J Relig Health. 2020 Apr;59(2):961-985. doi: 10.1007/s10943-018-0653-8.
The phenomenon of corporate social responsibility "CSR" has stimulated lots of debates and disagreement among the business scholars. One of the most howling sounds comes from strategy and CSR thinkers. Strategic thinkers of this debate believe that CSR is not only an accountability action but also it is countability action. Due to this countability action heavily based on profit, the scholar of strategy field stated that strategic thinking lens should revise the phenomenon of CSR and the result of its activities. To this end in this study, we examine the CSR activities, especially philanthropy activities (sports, art sponsorships, etc.) from strategy perspectives. And the question of this study is "How the process of the CSR activities work on private hospitals and pharmaceutical firms?" In this framework, private hospitals, pharmaceutical firms in Turkey, and their CSR activity and global compact reports are used as the cases of the study. We make qualitative content analysis, and the documents in this study are analyzed with qualitative analysis software (MAXQDA). The results which were obtained from the analysis are considered important by the researchers since it is shown in this multiple case study that private hospitals and pharmaceutical firms have to focus on some specific points in their social responsibility activities to get competitive superiority for themselves and gain profit in the long term. While the CSR orientation of the private hospitals concentrates on sports dimension, the direction of pharmaceutical firms is on education dimension. In both fields, the cases construct their CSR activities on these two dimensions or relate their other CSR activities with these dimensions.
企业社会责任（CSR）现象在商业学者中引发了大量的争论和分歧。其中最强烈的声音来自战略和企业社会责任思想家。这场辩论中的战略思想家认为，企业社会责任不仅是一种问责行动，也是一种可衡量的行动。由于这种可衡量的行动主要基于利润，战略领域的学者指出，战略思维视角应该修正企业社会责任现象及其活动的结果。为此，在本研究中，我们从战略角度审视企业社会责任活动，特别是慈善活动（体育、艺术赞助等）。本研究的问题是：“企业社会责任活动如何影响私营医院和制药公司？” 在这个框架内，土耳其的私营医院、制药公司及其企业社会责任活动和全球契约报告被用作研究案例。我们进行了定性内容分析，并使用定性分析软件（MAXQDA）对研究中的文件进行了分析。由于多案例研究表明，私营医院和制药公司在其社会责任活动中必须关注一些特定点，以获得竞争优势并获得长期利润，因此研究人员认为分析得出的结果很重要。私营医院的企业社会责任取向集中在体育维度，制药公司的方向则在教育维度。在这两个领域，案例都在这两个维度上构建其企业社会责任活动，或与其他企业社会责任活动相关联。
