Rowett Institute, University of Aberdeen, Aberdeen, UK.
Rowett Institute, University of Aberdeen, Aberdeen, UK.
Meat Sci. 2018 Nov;145:150-153. doi: 10.1016/j.meatsci.2018.06.026. Epub 2018 Jun 27.
Attitudes and preferences of the main shopper in households (n = 203) across Scotland towards beef and beef products that were produced in Scotland were assessed by questionnaire. Consumer panel purchase data from the preceding six-months were collected for those households by Kantar Worldpanel. Beef products from Scotland accounted for 39% (by value) of all beef purchases, with an additional 46% from Great Britain and 9% from Ireland. Participants tended to report that being locally produced was an important factor when they bought beef and beef products, although this was not reflected in higher proportions of these products being purchased. Participants who rated local production of higher importance did not buy a higher proportion of beef from Scotland than did participants who rated it as less important (41% and 37% respectively, P = 0.448). Stated preferences for locally produced beef and beef products are not translated into higher amounts purchased.
通过问卷调查评估了苏格兰 203 户家庭中主要购物者对在苏格兰生产的牛肉和牛肉产品的态度和偏好。 Kantar Worldpanel 为这些家庭收集了前六个月的消费者小组购买数据。苏格兰的牛肉产品占所有牛肉购买量的 39%（按价值计算），另有 46%来自英国，9%来自爱尔兰。尽管这并未反映在购买这些产品的更高比例上，但参与者倾向于报告说，当他们购买牛肉和牛肉产品时，本地生产是一个重要因素。对本地生产评价较高的参与者从苏格兰购买的牛肉比例并不高于对其评价较低的参与者（分别为 41%和 37%，P=0.448）。对本地生产的牛肉和牛肉产品的实际购买量并未显示出更高的购买意愿。
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