Tobacco Center of Regulatory Science, School of Public Health, Georgia State University.
Department of Communication, University of Maryland.
Health Commun. 2019 Dec;34(14):1711-1720. doi: 10.1080/10410236.2018.1517708. Epub 2018 Sep 10.
This study examined the influence of norm-based messages on U.S. college students' binge drinking intentions, focusing on norm type, locomotion and assessment regulatory modes, and level of alcohol consumption as possible moderators. Results of an online experiment ( = 519) revealed significant three-way interactions among regulatory mode (assessment/locomotion), level of alcohol consumption, and norm type (i.e., descriptive vs. injunctive norms) on binge drinking intentions. The relative persuasiveness of descriptive vs. injunctive norm-based messages was contingent upon an individual's locomotion/assessment regulatory mode and overall alcohol consumption level. Findings from this study extend research on social norms and regulatory mode and provide useful suggestions for the norm-based college drinking intervention.
本研究考察了基于规范的信息对美国大学生狂饮意图的影响，重点关注规范类型、运动和评估调节模式，以及酒精摄入量作为可能的调节变量。一项在线实验的结果（n=519）显示，调节模式（评估/运动）、酒精摄入量和规范类型（描述性规范与指令性规范）之间存在显著的三向交互作用，对狂饮意图有影响。描述性规范与指令性规范信息的相对说服力取决于个体的运动/评估调节模式和整体酒精摄入量水平。本研究的结果扩展了社会规范和调节模式的研究，并为基于规范的大学生饮酒干预提供了有用的建议。
