Motilewa Bolanle Deborah, Worlu Rowland E K, Moses Chinonye Love, Adeniji Chinyerem Grace, Agboola Gbenga Mayowa, Oyeyemi Adeola I
Covenant University, Ota, Nigeria.
Data Brief. 2018 Jun 28;19:1874-1879. doi: 10.1016/j.dib.2018.06.077. eCollection 2018 Aug.
Several sources of today׳s pressure on managers in strategic decision-making are directly associated with social issues rather than traditional strategic management issues. It is believed that firms that invest in community development are more likely to operate in harmony in the society of their operations, as such reduce interference from their host community, thus leading to enhanced corporate image. Therefore, it becomes pertinent to present data to show the existence or otherwise of a relationship between community development initiatives and the firm׳s corporate image. This data is gotten from 336 respondents from four top oil and gas firms quoted in the Nigerian stock exchange. Responses wee gathered from the employees' of the firms, as it is believed they have first hand information on the firm׳s corporate social responsibility policies. The data is purely descriptive and was gotten through quantitative methods, specifically through a survey questionnaire. The questionnaire had two sections; section A contained background questions, while section B consisted of questions that were specific to community development initiatives and corporate image. The Cronbach alpha internal consistency of the questionnaire revealed a reliability coefficient of 0.732, thus revealing a high consistency level. The field data set is made widely accessible to enable critical investigation into the subject.
如今,战略决策中给管理者带来压力的几个来源与社会问题直接相关,而非传统的战略管理问题。人们认为,投资于社区发展的公司更有可能在其运营所在的社会中和谐运作,从而减少来自所在社区的干扰,进而提升企业形象。因此,提供数据以表明社区发展举措与企业形象之间是否存在关系就变得至关重要。这些数据来自在尼日利亚证券交易所上市的四家顶级石油和天然气公司的336名受访者。数据是从这些公司的员工那里收集的,因为人们认为他们对公司的企业社会责任政策有第一手信息。这些数据纯粹是描述性的,是通过定量方法,特别是通过调查问卷获得的。问卷有两个部分;A部分包含背景问题,而B部分则由针对社区发展举措和企业形象的问题组成。问卷的克朗巴哈α内部一致性显示可靠性系数为0.732,从而表明一致性水平较高。该实地数据集广泛提供,以便对该主题进行批判性研究。