Amsterdam School of Communication Research ASCoR, University of Amsterdam, PO Box 15804, 1001 NH, Amsterdam, The Netherlands.
J Behav Med. 2019 Apr;42(2):300-314. doi: 10.1007/s10865-018-9972-1. Epub 2018 Sep 21.
Good dental hygiene is key to public health. To promote dental hygiene behaviours, persuasive messages are key. Message framing is a popular theory that has seen mixed evidence. In this web-based experimental study, interaction effects of message frame, behavioural function, and risk priming were investigated on mouth rinse use and intentions in a representative sample of Dutch adults. Final included sample contained 549 participants (50.1% male, mean age = 47.4, SD = 16.1) and outcomes were immediate mouth rinse product choice, intentions to use mouth rinse, and mouth rinse behaviour at 2-week follow-up. Results demonstrated a theorized significant interaction between message frame and behavioural function were mouth rinse product choice. Two-week follow-up mouth rinse behaviour was affected by an interaction between message frame and risk prime. Message framing can thus be employed to promote dental health, but it requires attention to moderation effects which are inconsistent across behavioural outcomes.
良好的口腔卫生是公共卫生的关键。为了促进口腔卫生行为，有说服力的信息是关键。信息框架是一种流行的理论，其证据不一。在这项基于网络的实验研究中，在荷兰成年人的代表性样本中，研究了信息框架、行为功能和风险启动的交互效应对漱口使用和意图的影响。最终纳入的样本包含 549 名参与者（50.1%为男性，平均年龄 47.4，标准差 16.1），研究结果为即时漱口产品选择、使用漱口的意图以及 2 周随访时的漱口行为。结果表明，信息框架和行为功能之间存在理论上的显著交互作用，表现在漱口产品的选择上。两周后的漱口行为受到信息框架和风险提示之间相互作用的影响。因此，可以利用信息框架来促进口腔健康，但需要注意调节效应，这些效应在不同的行为结果中并不一致。
