Villacampa Javier, Ingram Gordon P D, Martí-Vilar Manuel, Olivera-La Rosa Antonio
Human Evolution and Cognition Group, Associated Group to IFISC (University of the Balearic Islands - CSIC), Carr. de Valldemossa, 07122, Palma de Mallorca, Spain.
Department of Psychology, Universidad de Los Andes, Cra. 1 #18a-12, Bogotá, Colombia.
Heliyon. 2018 Sep 20;4(9):e00811. doi: 10.1016/j.heliyon.2018.e00811. eCollection 2018 Sep.
Despite growing research on online social networking, implicit associations of Facebook users have been largely understudied. In Study 1, we used the Single-Target Implicit Association Test (ST-IAT; Karpinski and Steinman, 2006) in order to assess implicit associations between Facebook and two evolutionary relevant constructs: sexual and prosocial behavior. Additionally, we controlled for the role of participant's relationship status as a potential moderator of Facebook implicit associations. In Study 2, we extended these findings and explored the relationship between implicit and explicit associations towards Facebook. Across two studies, we found that Facebook is more strongly associated with prosocial than with sexual behavior. This effect was not sensitive to sex differences. Further, Study 2 results revealed that implicit and explicit associations did not correlate. We discuss the implications of these findings, underlining the role of implicit measures in cyberpsychology research.
尽管对在线社交网络的研究不断增加，但Facebook用户的隐性关联在很大程度上仍未得到充分研究。在研究1中，我们使用单目标隐性关联测试（ST-IAT；卡尔平斯基和斯坦曼，2006）来评估Facebook与两个与进化相关的构念之间的隐性关联：性行为和亲社会行为。此外，我们控制了参与者的恋爱状况作为Facebook隐性关联潜在调节因素的作用。在研究2中，我们扩展了这些发现，并探讨了对Facebook的隐性和显性关联之间的关系。在两项研究中，我们发现Facebook与亲社会行为的关联比与性行为的关联更强。这种效应对性别差异不敏感。此外，研究2的结果表明，隐性和显性关联不相关。我们讨论了这些发现的意义，强调了隐性测量在网络心理学研究中的作用。
