Information Systems and Decision Sciences, California State University Fullerton, 800 N. State College Blvd. SGMH-4160, Fullerton, CA 92834, USA.
Faculty of Business and IT, Ontario Tech University, 2000 Simcoe St. North, Office ERC 2082, Oshawa, Ontario L1G 0C5, Canada.
Addict Behav. 2020 Jun;105:106328. doi: 10.1016/j.addbeh.2020.106328. Epub 2020 Jan 30.
Many theoretical accounts of addictive behaviors, including models of Internet use disorders, implicate cognitive biases in the formation and maintenance of excessive behaviors. Yet, little empirical evidence regarding the role of such biases, including implicit attitude, in the development and maintenance of excessive use of social media exists. We seek to bridge this gap in this study. To this end, we present the development of the Facebook Implicit Association Test (FIAT) and employ it in a sample of 220 Facebook users. The results (1) confirm the validity of the concept of implicit attitude and its measure in the context of social media, (2) demonstrate that implicit attitude is significantly positively associated with excessive use scores, in a magnitude similar to that observed for associations with substance use, and (3) show that implicit attitude is sheltered against social desirability bias, unlike self-reported and explicit measures, such as excessive use. Overall, this study builds theoretical and methodological foundations for further inquiries into the role of implicit attitude in research on the excessive use of social media.
许多成瘾行为的理论解释，包括网络使用障碍模型，都暗示认知偏差在过度行为的形成和维持中起作用。然而，关于这种偏见（包括内隐态度）在社交媒体过度使用的发展和维持中的作用的经验证据很少。我们试图在这项研究中弥补这一空白。为此，我们提出了 Facebook 内隐联想测验（FIAT）的开发，并在 220 名 Facebook 用户样本中对其进行了测试。结果（1）证实了内隐态度及其在社交媒体背景下的测量概念的有效性，（2）表明内隐态度与过度使用得分显著正相关，其关联程度与物质使用的关联程度相似，（3）表明内隐态度不受社交期望偏差的影响，这与自我报告和外显测量（如过度使用）不同。总的来说，这项研究为进一步研究内隐态度在社交媒体过度使用研究中的作用奠定了理论和方法学基础。
