Stanford University School of Medicine, Stanford, CA.
Division of Plastic Surgery, Department of Surgery, University of Washington School of Medicine, Seattle, WA.
Aesthet Surg J. 2019 Jul 12;39(8):908-918. doi: 10.1093/asj/sjy267.
The utility of Google Trends (GT) in analyzing worldwide and regional patient interest for plastic surgery procedures is becoming invaluable to plastic surgery practices. GT data may offer practical information to plastic surgeons pertaining to seasonal and geographic trends in interest in facial cosmetic procedures.
The authors sought to analyze geographic and temporal trends between GT search volumes and US surgery volumes using univariate analysis.
The "related queries" feature of GT generated potential search terms. GT data were compiled for cheek implants, mentoplasty, otoplasty, blepharoplasty, rhytidectomy, forehead lift, hair transplantation, lip augmentation, lip reduction, platysmaplasty, and rhinoplasty from January 2004 to December 2017. Annual volumes for respective procedures were obtained from annual statistics reports of the American Society of Plastic Surgeons (ASPS) from 2006 to 2017 and American Society of Aesthetic Plastic Surgery (ASAPS) from 2004 to 2017.
Geographical and temporal variations in search volume were detected during the study. Search volume trends that correlated significantly with both ASPS and ASAPS surgery volume trends were: "eyelid plastic surgery" (ASPS R2 = 0.336, P = 0.048; ASAPS R2 = 0.661, P = 0.001); "facelift" (ASPS R2 = 0.767, P ≤ 0.001; ASAPS R2 = 0.767, P = 0.001); "lip injections" (ASPS R2 = 0.539, P = 0.007; ASAPS R2 = 0.461, P = 0.044); and "rhinoplasty surgery" (ASPS R2 = 0.797, P ≤ 0.001; ASAPS R2 = 0.441, P = 0.01). Several search terms demonstrated no significant relationships or were significant with only one database.
GT may provide a high utility for informing plastic surgeons about the interest expressed by our patient population regarding certain cosmetic search terms and procedures. GT may represent a convenient tool for optimizing marketing and advertising decisions.
谷歌趋势（GT）在分析全球和地区患者对整形手术的兴趣方面的效用，对整形手术实践变得非常有价值。GT 数据可能为整形外科医生提供有关面部美容手术兴趣的季节性和地理趋势的实际信息。
作者试图使用单变量分析分析 GT 搜索量与美国手术量之间的地理和时间趋势。
GT 的“相关查询”功能生成潜在的搜索词。从 2004 年 1 月至 2017 年 12 月，GT 数据被编制用于颊植入物、下颌成形术、耳成形术、眼睑成形术、除皱术、额部提升术、毛发移植术、唇部增大术、唇部缩小术、颈阔肌成形术和鼻整形术。从 2006 年至 2017 年，从美国整形外科学会（ASPS）的年度统计报告和从 2004 年至 2017 年的美国美容整形外科学会（ASAPS）获得了各自程序的年度数量。
在研究过程中检测到搜索量的地理和时间变化。与 ASPS 和 ASAPS 手术量趋势显著相关的搜索量趋势是：“眼睑整形手术”（ASPS R2 = 0.336，P = 0.048；ASAPS R2 = 0.661，P = 0.001）；“面部提升术”（ASPS R2 = 0.767，P ≤ 0.001；ASAPS R2 = 0.767，P = 0.001）；“唇部注射”（ASPS R2 = 0.539，P = 0.007；ASAPS R2 = 0.461，P = 0.044）；和“鼻整形手术”（ASPS R2 = 0.797，P ≤ 0.001；ASAPS R2 = 0.441，P = 0.01）。一些搜索词没有显示出显著的关系，或者仅与一个数据库相关。
GT 可能为整形外科医生提供有关我们的患者群体对某些美容搜索词和程序的兴趣的高实用性信息。GT 可能代表优化营销和广告决策的便捷工具。
