用于评估道德认同与绿色消费之间关系的数据。
Data to assess the relationship between moral identity and green consumption.
作者信息
Wu Bo, Yang Zhiyong
机构信息
Business School, Tianjin University of Finance & Economics, Tianjin, China.
Bryan School of Business and Economics, The University of North Carolina Greensboro, United States.
出版信息
Data Brief. 2018 Oct 2;21:143-145. doi: 10.1016/j.dib.2018.09.091. eCollection 2018 Dec.
This Data in Brief article is for Study 1 in the manuscript # JEVP-2018-140 ("The Impact of Moral Identity on Consumers' Green Consumption Tendency: The Role of Perceived Responsibility for Environmental Damage"). It examines the association between moral identity and green consumption. The data was collected using a structured online questionnaire composed of measurements of moral identity, green consumption behavior, social desirability, and demographics (gender, age and financial situation) in China and United States. 259 Chinese and 282 Americans answered the questionnaire. Data was analyzed employing SPSS. Regression analysis was used as statistical tool of analysis.
这篇《数据简报》文章针对的是手稿#JEVP - 2018 - 140（《道德认同对消费者绿色消费倾向的影响：对环境破坏的感知责任的作用》）中的研究1。它考察了道德认同与绿色消费之间的关联。数据通过一份结构化在线问卷收集，该问卷包含在中国和美国对道德认同、绿色消费行为、社会期望以及人口统计学特征（性别、年龄和财务状况）的测量。259名中国人和282名美国人回答了问卷。使用SPSS对数据进行分析。回归分析被用作统计分析工具。
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