Colorado School of Public Health, Aurora, USA.
Colorado Department of Public Health and Environment, Denver, USA.
J Appl Gerontol. 2020 Aug;39(8):908-914. doi: 10.1177/0733464818813022. Epub 2018 Nov 18.
Balance training decreases fall risk among older adults, but few participate in such training. We examined the association of exposure to social marketing to promote balance classes, personal characteristics and other factors, with older adults' balance class participation. Adults aged ⩾60 years were eligible for this case-control study if they attended any church enrolled in a trial testing the effect of social marketing on balance class participation. Cases attended balance classes during the study period; controls were randomly sampled congregants who did not join a class. Cases were more likely to attend churches that received the social marketing program, and were older, more often female, and more frequently experienced "near falls" than controls. Participation was also associated with increasing age of the church's leader and rural church attendance. Programs to promote balance classes may need to be tailored to target some risk groups, including men and urban and suburban congregants.
平衡训练可以降低老年人跌倒的风险，但很少有人参加这种训练。我们研究了接触促进平衡班的社会营销、个人特征和其他因素与老年人参加平衡班之间的关系。如果年龄在 60 岁及以上的成年人参加了任何一个参与测试社会营销对平衡班参与效果的试验的教堂，那么他们就有资格参加这项病例对照研究。病例组在研究期间参加了平衡班；对照组是随机抽取的没有参加课程的会众。与对照组相比，病例组更有可能参加那些接受社会营销计划的教堂，而且他们年龄更大，女性更多，并且更频繁地经历“险些跌倒”。参与度也与教会领袖年龄的增加和农村教会的出勤率有关。促进平衡班的计划可能需要针对某些风险群体进行定制，包括男性以及城市和郊区的会众。
