Johnson F R
Office of Policy Analysis, U.S. Environmental Protection Agency.
Risk Anal. 1988 Jun;8(2):261-9. doi: 10.1111/j.1539-6924.1988.tb01179.x.
This study reports results of an analysis of consumer responses to news reports of grain-product contamination by the pesticide ethylene dibromide (EDB). The results demonstrate that it is possible to quantify market disruption related to the dissemination of risk information. Implications include the need for increased awareness among risk managers that public perceptions, regardless of their objective accuracy, can induce real economic costs. Such costs should be considered in designing regulatory and information policies.
本研究报告了对消费者针对农药二溴乙烷（EDB）污染谷物产品的新闻报道所做出反应的分析结果。结果表明，有可能对与风险信息传播相关的市场干扰进行量化。这意味着风险管理者需要提高认识，即公众认知无论其客观准确性如何，都可能引发实际经济成本。在设计监管和信息政策时应考虑此类成本。
