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澳大利亚市场领先香烟品牌在实施平装政策前后及 3 年内的零售价观察。

Observed retail price of Australia's market-leading cigarette brand before and up to 3 years after the implementation of plain packaging.

机构信息

Cancer Council New South Wales, Kings Cross, Sydney, New South Wales, Australia.

School of Business, Western Sydney University, Sydney, New South Wales, Australia.

出版信息

Tob Control. 2019 Dec;28(e2):e86-e91. doi: 10.1136/tobaccocontrol-2018-054577. Epub 2018 Nov 28.

DOI:10.1136/tobaccocontrol-2018-054577
PMID:30487271
Abstract

OBJECTIVE

Despite claims by tobacco companies that plain packaging would lead to lower cigarette prices, recommended and observed real cigarette prices in Australia rose in the 9-11 months after plain packaging was introduced. However, little is known about trends in prices longer term. In this report, we assess whether inflation (Consumer Price Index; CPI) and tax adjusted ('CPI-tax-adjusted') prices of the market-leading Australian cigarette brand changed in the 3-year period after plain packaging, and whether price changes were associated with retailer characteristics.

METHOD

Cigarette prices were ascertained from a panel of tobacco retailers at three time points: (1) in November 2012 (n=857) (before full implementation of plain packaging, compulsory in retail outlets from December 2012), (2) between October 2014 and February 2015 (n=789) and (3) between November 2015 and March 2016 (n=579). Generalised estimating equations were used to estimate percentage change in mean CPI/tax-adjusted cigarette prices over time.

RESULTS

CPI/tax-adjusted adjusted mean stick prices rose by 13.7% (95% CI 13.0 to 16.0) and 15.2% (95% CI 14.3 to 16.0) at 2.1 and 3.1 years after plain packaging was introduced, respectively. Increases in mean CPI/tax-adjusted stick prices varied by outlet type (p<0.001), socioeconomic status (p=0.013) and remoteness of retailer's area (p=0.028) and whether twin packs were sold (p=0.009).

CONCLUSIONS

Contrary to tobacco company predictions of a fall in prices, the price of the market-leading Australian cigarette brand increased significantly in the 3 years after plain packaging was introduced, and these increases were above the combined effects of inflation and increases in excise/customs duty.

摘要

目的

尽管烟草公司声称平装会导致香烟价格下降,但在平装推出后的 9-11 个月,澳大利亚建议和观察到的实际香烟价格上涨。然而,关于更长期的价格趋势知之甚少。在本报告中,我们评估了在平装推出后的 3 年内,市场领先的澳大利亚香烟品牌的通胀(消费者价格指数;CPI)和税收调整(“CPI 税收调整”)价格是否发生变化,以及价格变化是否与零售商特征有关。

方法

从一个烟草零售商小组中确定了香烟价格,在三个时间点进行了调查:(1)2012 年 11 月(n=857)(在 2012 年 12 月全面实施平装之前),(2)2014 年 10 月至 2015 年 2 月之间(n=789)和(3)2015 年 11 月至 2016 年 3 月之间(n=579)。使用广义估计方程来估计平均 CPI/税收调整后的香烟价格随时间的百分比变化。

结果

CPI/税收调整后的平均棒价格分别在平装推出后 2.1 年和 3.1 年时上涨了 13.7%(95%CI 13.0 至 16.0)和 15.2%(95%CI 14.3 至 16.0)。平均 CPI/税收调整后的棒价格的增加因销售点类型(p<0.001)、社会经济地位(p=0.013)和零售商所在地区的偏远程度(p=0.028)以及是否销售双胞胎包装(p=0.009)而异。

结论

与烟草公司预测的价格下降相反,在平装推出后的 3 年内,市场领先的澳大利亚香烟品牌的价格显著上涨,而且这些涨幅超过了通货膨胀和消费税/关税增加的综合影响。

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