Dyson School of Design Engineering, Imperial College London, United Kingdom.
Nestlé Research, Vers-chez-les-Blanc, 1000 Lausanne 26, Switzerland.
Appetite. 2019 Mar 1;134:86-93. doi: 10.1016/j.appet.2018.12.021. Epub 2018 Dec 17.
Rituals are common in relation to consumption of food and drink, and are related to psychosocial benefits such as social bonding, affective change, and enhanced consumer perceptions. However, theoretical understanding of food and drink consumption rituals, and empirical examination of their effects and mechanisms of action, is limited. In this literature review we show a need for greater theoretical understanding of these rituals, and especially mechanisms linking ritual performance to outcomes. Such understanding would be greatly enhanced by a holistic model of consumption ritual and the development of an instrument that can be used to study different aspects of such rituals, both of which are currently lacking. We also highlight specific research questions regarding the cognitive, social, and affective outcomes of ritual consumption of food and drink, and the affective and cognitive-behavioural mechanisms that might precede them. We provide suggestions regarding the research paradigms and methods that might suit such questions, and encourage research along these lines of inquiry.
仪式在食品和饮料的消费中很常见，与社会联系、情感变化和增强消费者认知等心理社会益处有关。然而，对于食品和饮料消费仪式的理论理解以及对其影响和作用机制的实证研究还很有限。在这篇文献综述中，我们表明需要更深入地理解这些仪式，特别是将仪式表现与结果联系起来的机制。通过消费仪式的整体模型和开发一种可以用于研究不同方面的此类仪式的工具，可以极大地促进这种理解，而这两者目前都还缺乏。我们还强调了关于食品和饮料仪式性消费的认知、社会和情感结果以及可能先于这些结果的情感和认知行为机制的具体研究问题。我们就可能适合这些问题的研究范式和方法提出了建议，并鼓励沿着这些探究方向进行研究。
