School of Media and Journalism, University of North Carolina at Chapel Hill, 384 Carroll Hall (CB 3365), Chapel Hill, NC, 27599-3365, USA.
Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, 27599, USA.
J Cancer Educ. 2020 Apr;35(2):373-379. doi: 10.1007/s13187-019-1475-4.
As cigarette use rates decline among adolescents and young adults, public health officials face new challenges with high use of non-cigarette tobacco products (NCTPs). Online tobacco education is a potential solution to discourage use, yet limited information is available for how online media should look and function. This study aims to fill this gap by conducting focus group interviews to identify adolescents and young adults' aesthetic and functionality preferences for online tobacco education (phase 1) followed by interviews to assess a NCTP education website developed (phase 2). We found preferences for use of font and colors to highlight tobacco information in organized designs. Interactive features (quizzes) motivated engagement, and participants desired responsive designs that function similarly across devices. Public health researchers and educators should apply aesthetic and functionality preferences to reduce NCTP use and help create a tobacco-free future for youth.
随着青少年和年轻人的吸烟率下降，公共卫生官员在青少年和年轻人高度使用非香烟烟草制品（NCTP）方面面临新的挑战。在线烟草教育是劝阻使用的一种潜在解决方案，但关于在线媒体的外观和功能应该如何，信息有限。本研究旨在通过进行焦点小组访谈来填补这一空白，以确定青少年和年轻人对在线烟草教育的审美和功能偏好（第 1 阶段），然后进行访谈以评估开发的 NCTP 教育网站（第 2 阶段）。我们发现使用字体和颜色来突出烟草信息的组织设计偏好。互动功能（测验）激发了参与度，参与者希望有响应式设计，在不同设备上功能相似。公共卫生研究人员和教育工作者应该应用审美和功能偏好，以减少 NCTP 的使用，并帮助为年轻人创造一个无烟的未来。
