1 Muhlenberg College, Allentown, Pennsylvania, USA.
2 The University of Tampa, Tampa, Florida, USA.
Qual Health Res. 2019 Aug;29(10):1419-1432. doi: 10.1177/1049732319827282. Epub 2019 Feb 9.
How do minorities differ from Whites in their interactions with the broader consumeristic health culture in the United States? We explore this question by investigating the role that acculturation plays in minority and White patients' views of prescription drugs and the direct-to-consumer advertising (DTCA) of prescription drugs. Drawing on data from six race-based focus groups, we find that patients' views of prescription drugs affect their responses to DTCA. While both minorities and Whites value the information they receive from DTCA, level of acculturation predicts how minorities use the information they receive from DTCA. Less acculturated minorities have healthworlds and cultural health toolkits that are not narrowly focused on prescription drugs. This results in skepticism on the part of less acculturated minorities toward pharmaceuticals as treatment options. In this article, we argue that researchers must consider the role acculturation plays in explaining patients' health dispositions and their consumeristic health orientations.
少数群体与白人在美国与更广泛的消费主义健康文化互动方面有何不同？我们通过研究文化适应在少数群体和白人患者对处方药的看法以及处方药的直接面向消费者广告（DTCA）中所起的作用来探讨这个问题。本研究利用来自六个基于种族的焦点小组的数据，发现患者对处方药的看法会影响他们对 DTCA 的反应。尽管少数群体和白人都重视他们从 DTCA 中获得的信息，但文化适应程度预测了少数群体如何利用他们从 DTCA 中获得的信息。文化适应程度较低的少数群体的健康世界和文化健康工具包并不狭隘地专注于处方药。这导致文化适应程度较低的少数群体对药物作为治疗选择持怀疑态度。在本文中，我们认为，研究人员必须考虑文化适应在解释患者的健康倾向和他们的消费主义健康取向方面所起的作用。
