Cangelosi Joe, Kim David, Ranelli Ed, Griffin Ken
a Department of Marketing & Management , University of Central Arkansas , Conway , Arkansas , USA.
b Professor Emeritus, College of Business, University of West Florida , Pensacola , Florida , USA.
Health Mark Q. 2018 Oct-Dec;35(4):266-279. doi: 10.1080/07359683.2018.1524595.
Given that prevention is crucial to long healthy life and restraining escalating health care costs, this study examines social media and networking (SM&N) needs among health consumers regarding preventive health. Results showed the most important SM&N needs included: education about health issues, connecting to a support group, knowing the implications of health condition, opportunities and understanding of preventive health care, and tracking physical activity. Among demographic groups women, younger aged groups, and African Americans considered SM&N needs to be more important. Homemakers indicated greatest need for information about health issues and facilitating interaction with others. Full-time employees placed greater importance on managing their own health.
鉴于预防对于健康长寿以及抑制不断攀升的医疗保健成本至关重要，本研究调查了健康消费者在预防性健康方面对社交媒体和网络（SM&N）的需求。结果显示，最重要的SM&N需求包括：健康问题教育、加入支持小组、了解健康状况的影响、预防性医疗保健的机会和理解，以及追踪身体活动。在不同人口群体中，女性、年轻群体和非裔美国人认为SM&N需求更为重要。家庭主妇表示最需要健康问题信息以及促进与他人的互动。全职员工更重视管理自己的健康。
