To identify the high yield planting date and pinching pattern, we compared the yields of five new varieties (lines) of tea-applied chrysanthemum, the ‘Suju 10’, ‘Suju 12’, ‘Suju 13’, ‘CH1-44’ and ‘CH5-13’. A field experiment with split-split plot design was carried out. The main plot treatments including three (early, middle and late) planting dates, split-plot treatments including 5 new varieties (lines), and split-split-plot treatments including four different kinds of pinching schemes. The results showed that the yield of ‘CH5-13’ and ‘Suju 13’ was relatively higher among the five varieties (lines), followed by ‘CH1-44’ and ‘Suju10’, and ‘Suju 12’ showed the lowest yield. Among the five varieties (lines), planting date on May 27th and two-time pinching treatments showed the highest values of plant height, crown width, flower number, flower diameter, fresh mass, yield per plant and yield per unit area. Compared with the planting date on May 7th and June 13th, the above indexes increased by 16.0% and 19.0%, 18.0% and 22.8%, 36.7% and 42.2%, 11.1% and 2.3%, 13.0% and 4.0%, 47.8% and 36.6%, 48.5% and 36.7%, respectively. With the pinching time postponed, plant height decreased. Compared with the no pinching treatment, plant height of the two-time pinching treatment decreased by 50.2%, and values of crown width, flowers number, the flower fresh mass, the yield per plant and the yield per unit area were highest, with increases of 17.0%, 29.1%, 5.5%, 34.0% and 34.8%, respectively. The impact performance of three main factors on the growth and yield of the tea-applied chrysanthemum was in order of planting date>varieties>pinching time.