Myrick Jessica Gall, Willoughby Jessica Fitts
a Bellisario College of Communications, The Pennsylvania State University , University Park , PA , USA.
b Murrow College of Communication, Washington State University , Pullman , WA , USA.
J Health Commun. 2019;24(5):461-468. doi: 10.1080/10810730.2019.1609140. Epub 2019 Apr 29.
When a celebrity dies and news coverage repeatedly pays homages to the celebrity's life, it is possible that audiences experience nostalgia as they fondly recall past memories of that celebrity. Nostalgia has yet to be examined as a mechanism of audience behavior related to the health condition associated with that celebrity. As such, we proposed a conceptual model of the interplay of predictors of feeling nostalgic after a celebrity death (i.e., identification, audience age, audience gender, consumption of media about the celebrity death, and previous viewing of celebrity-related media) and two outcomes: prosocial behaviors (e.g., donating to or volunteering for a health-related organization associated with the celebrity) and social sharing of information with others. We conducted a nationwide survey ( = 466) within weeks following the death of television star Mary Tyler Moore to test our model. The results demonstrate that nostalgia is evoked by a number of factors after a celebrity death, and that together with these previously studied predictors it can influence outcomes of interest.
当一位名人去世，新闻报道反复缅怀其一生时，观众有可能会产生怀旧之情，深情回忆起与该名人相关的往昔记忆。怀旧作为一种与该名人健康状况相关的观众行为机制，尚未得到研究。因此，我们提出了一个概念模型，阐述名人去世后引发怀旧情绪的预测因素（即认同、观众年龄、观众性别、关于名人去世的媒体消费以及此前对名人相关媒体的观看情况）之间的相互作用，以及两个结果：亲社会行为（例如向与该名人相关的健康组织捐款或志愿服务）和与他人的信息社交分享。在电视明星玛丽·泰勒·摩尔去世后的几周内，我们开展了一项全国性调查（n = 466）以检验我们的模型。结果表明，名人去世后，多种因素会引发怀旧情绪，并且这些因素与之前研究的预测因素共同作用，会影响相关结果。
