School of Design and Health Research Institute, University of Limerick, Ireland.
School of Design and Health Research Institute, University of Limerick, Ireland.
Appl Ergon. 2019 Jul;78:97-109. doi: 10.1016/j.apergo.2019.02.005. Epub 2019 Mar 1.
The aim of this research was to study the relationship between user sustainable design attitudes versus behaviour, and to develop and test environmental personas as design tools. Current approaches towards environmentally sustainable design are primarily focused on capturing the environmentally conscious and pro-environmental consumers, or changing the attitude and behaviour of the anti-environmental consumer. In a survey of 521 consumers, environmental attitude was a poor predictor of environmental behaviour. A series of interviews was performed with different profiles of environmentally orientated users to assess their environmental attitudes and behaviour. The survey and interview data were used to develop four personas, one for each of the environmental attitude and behaviour types based on data from the consumer survey. A case study performed with university design students found that concepts generated by groups using environmentally orientated personas scored higher on environmental sustainability versus those generated by groups using an image board. This study illustrates how user-centred design approaches could be used to embed sustainable design in products by exploiting consumer environmental behaviour to overcome different attitudes and behaviour.
本研究旨在研究用户可持续设计态度与行为之间的关系，并开发和测试环境人物角色作为设计工具。当前的环境可持续设计方法主要侧重于捕捉具有环保意识和支持环保的消费者，或者改变反环保消费者的态度和行为。在对 521 名消费者的调查中，环境态度是环境行为的一个糟糕预测指标。对不同环保用户群体进行了一系列访谈，以评估他们的环境态度和行为。调查和访谈数据用于根据消费者调查数据为每种环境态度和行为类型开发四个人物角色。对大学设计专业学生进行的案例研究发现，使用环保人物角色的小组生成的概念在环境可持续性方面的得分高于使用图像板的小组生成的概念。这项研究说明了如何通过利用消费者的环境行为来克服不同的态度和行为，将用户为中心的设计方法应用于产品中，以嵌入可持续设计。
