全国止血日：社交媒体活动对“停止出血”计划的影响。
National Stop the Bleed Day: The impact of a social media campaign on the Stop the Bleed program.
机构信息
From the Medical Command, Texas Army National Guard (A.D.F.), Austin; Texas A&M College of Medicine (A.D.F.), Temple, Texas; Prehospital Research in Military and Expeditionary (A.D.F.) Environments (PRIME2), San Antonio, Texas; San Antonio Military Medical Center (B.M.C.), Joint Trauma System (J.L., H.R.M), JBSA Fort Sam Houston, Houston, Texas; Aviation Regiment (P.M.D.), New Hampshire Army National Guard, Concord, New Hampshire; American College of Surgeons (J.D.), Chicago, Illinois; Pinellas County Sheriff's Office (E.S.), Largo, Florida; US Army EMS, AMEDD C&S (D.T.), JBSA Fort Sam Houston, Texas; Joint Special Operations Medical Training Center(P.L.), Fort Bragg, North Carolina; City of Troy (J.F.), Troy, Alabama; Department of Surgery, School of Medicine, University of Rochester (M.L.G.), Rochester, New York.
出版信息
J Trauma Acute Care Surg. 2019 Jul;87(1S Suppl 1):S40-S43. doi: 10.1097/TA.0000000000002341.
BACKGROUND
National Stop the Bleed Day (NSTBD) was created to increase public awareness of the official Stop-the-Bleed initiative and the Bleeding Control Basic course. The goal was to develop and employ an effective national social media strategy that would encourage and support efforts already in place to train the public in basic bleeding control techniques.
METHODS
March 31, 2018, was designated as NSTBD. Analysis focused on a 2-week window centered on NSTBD. The number of courses offered, number of instructors registered and total number of students trained overall during this period was derived from the American College of Surgeons (ACS) website bleedingcontrol.org. Courses not registered with the ACS were not included. Data on overall website activity were also included for analysis.
RESULTS
Forty-three states and 18 countries participated in NSTBD. During the study period, there were 1884 courses registered on bleedingcontrol.org. Comparatively, over a 4-month period from August to November 2017, the mean number of registered courses per month was 834. There were 34,699 students trained during the two-week study period as opposed to August to November 2017, the mean number of people trained per month was 9,626. In addition, 576 new B-Con instructors were certified during this time window. Additionally, the international coordinators reported 1500 students were trained during the study period. During this time, the ACS reported a significant increase in website activity. This included 10,530 new visitors, 12,772 visitors overall and 35,342 page views recorded during the study period.
CONCLUSION
The NSTBD effort was successful in generating widespread interest for the Stop-the-Bleed initiative. The use of a targeted social media campaign in this context was successful in driving people to available training opportunities while also increasing awareness of the overall effort. While only in its early stages, the NSTBD concept is a good one and should be developed further in coming years.
LEVEL OF EVIDENCE
Retrospective, Level V.
背景
国家止血日（NSTBD）的设立是为了提高公众对官方止血倡议和基本止血控制课程的认识。目的是制定和实施有效的国家社交媒体策略，鼓励和支持已经在培训公众基本止血技能方面所做的努力。
方法
2018 年 3 月 31 日被指定为 NSTBD。分析集中在 NSTBD 前后两周的时间窗口内。这期间提供的课程数量、注册的讲师数量和培训的学生总数均来自美国外科医师学会（ACS）网站 bleedingcontrol.org。未在 ACS 注册的课程不包括在内。还包括有关整个网站活动的数据进行分析。
结果
43 个州和 18 个国家参加了 NSTBD。在研究期间，bleedingcontrol.org 上注册了 1884 门课程。相比之下，在 2017 年 8 月至 11 月的 4 个月期间，每月注册课程的平均数量为 834 门。在两周的研究期间培训了 34699 名学生，而在 2017 年 8 月至 11 月期间，每月培训的人数平均为 9626 人。此外，在此期间有 576 名新的 B-Con 讲师获得认证。此外，国际协调员报告称，在研究期间培训了 1500 名学生。在此期间，ACS 报告网站活动显著增加。这包括在研究期间记录的 10530 名新访客、12772 名访客和 35342 次页面浏览量。
结论
NSTBD 活动成功地引起了人们对止血倡议的广泛关注。在这种情况下，使用有针对性的社交媒体活动成功地吸引人们参加可用的培训机会，同时提高了整个活动的知名度。虽然它还处于早期阶段，但 NSTBD 概念是一个很好的概念，应该在未来几年进一步发展。
证据水平
回顾性，五级。
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