Aix-Marseille Univ., PSYCLE, Aix-en-Provence, France.
Aix-Marseille Univ., PSYCLE, Aix-en-Provence, France.
Appl Ergon. 2020 Jan;82:102949. doi: 10.1016/j.apergo.2019.102949. Epub 2019 Sep 26.
In many sectors, designers have to develop products that are creative, and thus both new and adapted to the context. They can use a variety of methods to favor their creative design activities, including a new one that we have developed, featuring dynamic personas. This method allows participants to interact in real time in a virtual space with an avatar that represents an archetypal future user and provides them with information about this future user throughout the interactions. In the present experimental study, we compared this method with the classic (or static) persona method, by asking 102 participants to perform a creative design task. Results revealed statistical differences between the use of the static and dynamic persona methods, and highlighted the advantages of the dynamic method over the static one. We discuss the prospects for using this method in an ecological setting and identify the aspects to be improved.
在许多领域，设计师必须开发具有创新性的产品，因此既要新颖，又要适应背景。他们可以使用各种方法来促进他们的创意设计活动，包括我们开发的一种新方法，即使用动态人物角色。该方法允许参与者在虚拟空间中实时与代表典型未来用户的头像进行交互，并在交互过程中向他们提供有关该未来用户的信息。在目前的实验研究中，我们通过要求 102 名参与者执行一项创意设计任务，将这种方法与经典（或静态）人物角色方法进行了比较。结果显示了静态和动态人物角色方法之间的统计差异，并强调了动态方法相对于静态方法的优势。我们讨论了在生态环境中使用这种方法的前景，并确定了需要改进的方面。
