Marti Joachim, Nicolet Anna
Département d'épidémiologie et systèmes de santé, Centre universitaire de médecine générale et santé publique (Unisanté), Route de la Corniche 10, 1010 Lausanne.
Rev Med Suisse. 2019 Oct 30;15(669):1982-1986.
Economists traditionally describe individuals as well-informed and rational decision-makers. Recent developments in behavioural economics, which lies at the intersection between psychology and economics, challenge these assumptions and describe the common cognitive biases that affect us all. The resulting decision errors are particularly frequent in health and health care given the predominance of uncertainty and the complexity of choices. Interventions aiming at correcting, or exploiting, these biases to improve decisions of citizens, patients, and health professionals have recently emerged. We present here a critical synthesis of findings and discuss potential applications in our health system.
传统上，经济学家将个人描述为消息灵通且理性的决策者。行为经济学是心理学与经济学的交叉领域，其最新发展对这些假设提出了挑战，并描述了影响我们所有人的常见认知偏差。鉴于不确定性的主导地位和选择的复杂性，由此产生的决策错误在健康和医疗保健领域尤为常见。最近出现了旨在纠正或利用这些偏差以改善公民、患者和医疗专业人员决策的干预措施。我们在此对研究结果进行批判性综述，并讨论其在我们的卫生系统中的潜在应用。
