Content counts: A trait and moral reasoning framework for children's selective social learning.

We present evidence that evaluative information plays a major role in children's selective social learning. We demonstrate that social learning patterns differ as a function of whether children are exposed to positively or negatively valenced information (e.g., content; informant characteristics) and that these patterns can be understood in the context of children's schemas for social groups, morality, and trait understanding. We highlight that attention must be given to theoretical ties between social learning and children's trait judgments and moral reasoning to strengthen our understanding of selective trust and account for variations in children's sophistication when they judge potential sources of information. Finally, we suggest revisions to current theoretical frameworks and offer suggestions to move the field forward.