Tilahun Minyahel, Beshaw Melaku
Department of Animal Production and Technology, Wolkite University, Wolkite, Ethiopia.
Department of Management, College of Business and Economics, Arba Minch University, Arba Minch, Ethiopia.
ScientificWorldJournal. 2020 Feb 29;2020:6353928. doi: 10.1155/2020/6353928. eCollection 2020.
Two hundred customers were purposively selected from two study areas (market, residence) in Addis Ababa to assess customer's behavior and perception towards packaged water. The sampling and data collection process of the study followed systematic analysis of Theory Planned Behavior. The average monthly income of respondents of this study lay between 5000 ($175) and 10000 ($350) Eth Birr. The primary customer information sources were television and radio. Residence place customers were more concerned about health as compared to market place customers. Market place customers primarily gave emphasis to the price of packaged water. Almost all (97%) customers were not sentient to packaged water standards. However, only few, 86 (43%), customers checked labeled chemical composition, of which 74 (85%) did not understand it. Customer's sex, education level, and health status showed significant relationship with choice of packaged water quality, -1.42 ( < 0.05); price, -2.45 ( < 0.01); and health status, -1.80 ( < 0.05) in market place and residence place, respectively. Customers were not well aware of what they were purchasing and even customer's ability to read was not related to customer's ability to understand what was written in the labels. Customers' choice of packaged drinking water has been challenged by their health status. Customers are becoming more concerned about prices while they are out of their residence place.
从亚的斯亚贝巴的两个研究区域（市场、居民区）中特意挑选了200名顾客，以评估顾客对包装水的行为和认知。该研究的抽样和数据收集过程遵循了计划行为理论的系统分析。本研究受访者的平均月收入在5000（175美元）至10000（350美元）埃塞俄比亚比尔之间。主要的顾客信息来源是电视和广播。与市场顾客相比，居民区顾客更关注健康。市场顾客主要强调包装水的价格。几乎所有（97%）顾客对包装水标准不了解。然而，只有少数86名（43%）顾客查看了标签上的化学成分，其中74名（85%）不理解。在市场和居民区，顾客的性别、教育水平和健康状况与包装水质量的选择（-1.42，<0.05）、价格（-2.45，<0.01）和健康状况（-1.80，<0.05）分别呈现出显著关系。顾客对自己所购买的产品了解不足，甚至顾客的阅读能力与理解标签内容的能力也无关。顾客对包装饮用水的选择受到其健康状况的影响。当顾客离开居住地时，他们越来越关注价格。
