Department of Business Management and Sociology, School of Business Studies and Tourism, University of Extremadura, Avda. de la Universidad s/n, 10071 Cáceres, Spain.
Department of Business Management and Sociology, Research Institutes, LAB 0L3, University of Extremadura, Avda. de las Ciencias s/n, 10004 Cáceres, Spain.
Int J Environ Res Public Health. 2020 Mar 17;17(6):1961. doi: 10.3390/ijerph17061961.
The scientific literature on tourism identifies two driving trends: the quest for experientiality and the growing connection between holidays and quality of life. The present research focuses on water-based activities practiced with a healthy purpose, capable of driving positive economic, social and environmental effects on the territory where this type of tourism is developed. Considering the growing demand of experiential tourism, it is important to assess the experiential value of these practices and their impact on the quality of life, satisfaction and loyalty. A sample of 184 customers of thermal spas and similar establishments was used to test the structural model proposed, employing the partial least squares technique. The results show the experiential value of healthy water-based activities and confirm their positive impact on the individuals' quality of life, satisfaction and loyalty towards both the experience and the destination.
体验式追求和度假与生活质量之间日益增强的联系。本研究关注以健康为目的的水上活动，这些活动能够对开展此类旅游的地区产生积极的经济、社会和环境影响。考虑到体验式旅游需求的增长，评估这些实践的体验价值及其对生活质量、满意度和忠诚度的影响非常重要。本研究使用了温泉和类似场所的 184 名客户样本来检验所提出的结构模型，采用偏最小二乘法技术。研究结果表明，健康水上活动的体验价值，并证实其对个人生活质量、对体验和目的地的满意度和忠诚度产生积极影响。
