Increasing Fellow Recruitment: How Can Fellowship Program Websites Be Optimized?

BACKGROUND

The purpose of this study was to determine the importance of factors considered by orthopaedic trauma fellowship applicants when evaluating programs. We hypothesized that applicants will prioritize consistent factors when applying to programs. In addition, we assessed how the applicants use the Internet to research potential fellowships. Our goal is to provide fellowships with information to optimize both their fellowship and online contents.

METHODS

At the 2018 and 2019 Orthopaedic Trauma Association meetings, a paper survey was given to each attendee of multiple fellowships' informational sessions. The survey consisted of 25 factors that applicants may consider when evaluating fellowships ranked on a 1-to-5 Likert scale. Additional questions were asked to determine how applicants use the Internet and social media when researching fellowships.

RESULTS

We received 111 surveys (roughly a 56% response rate). Ninety-eight applicants (88%) indicated that they use fellowship websites to research fellowships. The utilization of fellowship websites was markedly greater than the use of other online resources. The highest rated factors surveyed were surgical experience (mean 4.95; SD 0.26), pelvic and acetabular experience (4.80; 0.52), lower extremity fracture experience (4.75; 0.58), and current faculty at the fellowship (4.55; 0.78). The lowest rated factors were the ability to moonlight (2.04; 1.08), salary (1.88; 1.12), and spine trauma experience (1.45; 0.87). Surgical experience and pelvic/acetabular experience were rated markedly higher than every other factor surveyed.

DISCUSSION

To our knowledge, this is the first study to demonstrate that most orthopaedic trauma fellowship applicants use fellowship websites when researching programs. Programs may use this study to optimize their fellowship experience to reflect what the applicants value. In addition, programs may use this study as a guide when updating their websites. Fellowships with informative websites that meaningfully highlight their fellowship experience may have a competitive edge in attracting applicants to their programs.