Murray D M, Kurth C L, Finnegan J R, Pirie P L, Admire J B, Luepker R V
Division of Epidemiology, School of Public Health, University of Minnesota, Minneapolis 55455.
Am J Prev Med. 1988 Nov-Dec;4(6):331-5.
We undertook a direct mail campaign to urge persons identified as being at risk for hypertension to seek medical advice. Those who received a single mailing displayed a 28% increase in the proportion who subsequently discussed their blood pressure with a physician and a 12% increase in the proportion who had their blood pressure rechecked, while those persons who received six mailings reported an equivalent increase in physician discussions but a smaller increase in rechecking their blood pressure. These results support the use of inexpensive social marketing strategies as follow-up methods for blood pressure screening programs.
我们开展了一项直邮活动，敦促被确定有高血压风险的人寻求医疗建议。收到一次邮件的人当中，随后与医生讨论血压问题的比例增加了28%，重新检查血压的比例增加了12%；而收到六次邮件的人，与医生讨论的比例有同等程度的增加，但重新检查血压的比例增加幅度较小。这些结果支持将低成本的社会营销策略用作血压筛查项目的后续方法。
