Lee Choong-Ki, Song Hak-Jun, Bendle Lawrence J, Kim Myung-Ja, Han Heesup
College of Hotel & Tourism, Kyung Hee University, 1 Hoegi-dong, Dongdaemoon-gu, Seoul 130-701, Republic of Korea.
Department of Hotel & Convention Management, College of Tourism & Fashion, Pai Chai University, 14 Yeon-Ja 1 Gil, Seo-gu, Daejeon 302-735, Republic of Korea.
Tour Manag. 2012 Feb;33(1):89-99. doi: 10.1016/j.tourman.2011.02.006. Epub 2011 Mar 4.
Theoretically, in the tourism context this study introduced a new concept of non-pharmaceutical intervention (NPI) for influenza, and tested the impact of NPI on the behavioral intention of potential international tourists. This study also extended the model of goal-directed behavior (MGB) by incorporating the new concepts of NPI, and the perception of 2009 H1N1. The model found that desire, perceived behavioral control, frequency of past behavior, and non-pharmaceutical interventions predicted tourists' intention but perceptions of 2009 H1N1 had nil effect on desire and intention. Personal non-pharmaceutical interventions were theorized as adaptive behavior of tourists intending to travel during a pandemic which should be supported by tourism operators on a system-wide basis. Practically, this study dealt with the issue of influenza 2009 H1N1 with the study findings and implications providing government agencies, tourism marketers, policy-makers, transport systems, and hospitality services with important suggestions for NPI and international tourism during pandemics.
从理论上讲，在旅游背景下，本研究引入了流感非药物干预（NPI）的新概念，并测试了NPI对潜在国际游客行为意图的影响。本研究还通过纳入NPI的新概念以及对2009年甲型H1N1流感的认知，扩展了目标导向行为模型（MGB）。该模型发现，欲望、感知行为控制、过去行为的频率以及非药物干预可预测游客的意图，但对2009年甲型H1N1流感的认知对欲望和意图没有影响。个人非药物干预被理论化为大流行期间打算出行的游客的适应性行为，旅游运营商应在全系统范围内予以支持。实际上，本研究探讨了2009年甲型H1N1流感问题，其研究结果和启示为政府机构、旅游营销人员、政策制定者、交通系统和酒店服务提供了有关大流行期间NPI和国际旅游的重要建议。
