Intermittent microwave convective drying (IMCD) is an advanced drying method where volumetric heating of samples drives the drying process. Understanding of the physical effects of IMCD on simultaneous heating and mass transfer as well as quality changes during IMCD is essential to predict accurately drying processes and quality attributes of end products. However, there is a lack of studies in this particular interest area. The aim of this research was to develop an IMCD model coupled with quality degradation kinetics by integrating a simultaneous heat and mass transfer model with Maxwell's equations for microwave heating and the chemical reaction kinetics model. The simulated results were compared with experimental results and a good agreement was observed. As it was found that power ratio (PR) had a vital role in altering quality attributes, different PR and drying conditions were considered to investigate the effects of IMCD on the drying kinetics. The simulated results showed that the model was capable of predicting accurately moisture and temperature distributions along with heath beneficial compounds, such as total phenolic content (TPC) and ascorbic acid (AA) as well as colour changes during IMCD processing. About 70% of AA was degraded during IMCD drying using PR of 1/3. However, losses were reduced when PR was reduced to 1/4 or 1/5. Likewise, TPC degraded significantly during the early stages (first 60 min) of IMCD processing but stabilised at later stages.