CAN-DO-IT 模型：一种开发和完善 HIV/AIDS 和性健康研究在线招募的方法。
The CAN-DO-IT Model: a Process for Developing and Refining Online Recruitment in HIV/AIDS and Sexual Health Research.
机构信息
Department of Medical Social Sciences, Feinberg School of Medicine, Northwestern University, 625 N. Michigan Avenue, Suite 1400, Chicago, IL, 60611, USA.
Institute for Sexual and Gender Minority Health and Wellbeing, Northwestern University, 625 N. Michigan Avenue, Suite 14-057, Chicago, IL, 60611, USA.
出版信息
Curr HIV/AIDS Rep. 2020 Jun;17(3):190-202. doi: 10.1007/s11904-020-00491-5.
PURPOSE OF REVIEW
HIV/AIDS and sexual health research has increasingly relied on online recruitment in recent years. However, as potential online recruitment avenues (e.g., dating and sexual networking applications, websites, social media) have proliferated, navigating this process has become increasingly complex. This paper presents a practical model to guide researchers through online recruitment irrespective of platform.
RECENT FINDINGS
The CAN-DO-IT model reflects 7 iterative steps based on work by the authors and other investigators: conceptualize scope of recruitment campaign, acquire necessary expertise, navigate online platforms, develop advertisements, optimize recruitment-to-enrollment workflow, implement advertising campaign, and track performance of campaigns and respond accordingly. Online recruitment can accelerate HIV/AIDS research, yet relatively limited guidance exists to facilitate this process across platforms. The CAN-DO-IT model presents one approach to demystify online recruitment and reduce enrollment barriers.
目的综述：近年来，HIV/AIDS 和性健康研究越来越依赖于在线招募。然而，随着潜在的在线招募途径（例如约会和性网络应用程序、网站、社交媒体）的激增，这一过程变得越来越复杂。本文提出了一个实用模型，无论平台如何，都可以指导研究人员进行在线招募。
最新发现：CAN-DO-IT 模型反映了基于作者和其他研究人员工作的 7 个迭代步骤：构思招募活动的范围、获得必要的专业知识、浏览在线平台、开发广告、优化招募到注册的工作流程、实施广告活动、跟踪活动的绩效并做出相应的回应。在线招募可以加速 HIV/AIDS 研究，但相对而言，在跨平台方面，这一过程的指导相对较少。CAN-DO-IT 模型提供了一种方法来揭开在线招募的神秘面纱，减少注册障碍。
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