Miller-Perusse Michael, Horvath Keith J, Chavanduka Tanaka, Stephenson Rob
Center for Sexuality and Health Disparities, School of Nursing, University of Michigan, Ann Arbor, Michigan.
Division of Epidemiology and Community Health, School of Public Health, University of Minnesota, Minneapolis, Minnesota.
Transgend Health. 2019 Jul 25;4(1):157-161. doi: 10.1089/trgh.2018.0062. eCollection 2019.
This report compares social media strategies for enrolling transgender youth (TY) into online HIV prevention research. Over 12 months, 202 TY enrolled in Project Moxie, a randomized trial of an at-home HIV testing intervention. Free Craigslist advertisements showed promising success in enrolling TY, especially those of color. Paid Facebook advertising was successful in reaching a large sample of TY, as was participant referral. This supports previous literature suggesting peer referral as an effective strategy for reaching TY. High levels of attempted fraud were detected and mitigated. Findings demonstrate that recruitment and enrollment of a diverse TY sample is possible online.
本报告比较了将跨性别青少年纳入在线艾滋病毒预防研究的社交媒体策略。在12个月的时间里，202名跨性别青少年参与了“莫克西计划”，这是一项关于家庭艾滋病毒检测干预的随机试验。在Craigslist上发布的免费广告在招募跨性别青少年方面显示出了令人鼓舞的成效，尤其是有色人种的跨性别青少年。在脸书上投放的付费广告成功覆盖了大量跨性别青少年样本，参与者推荐也有同样的效果。这支持了之前的文献研究，即同伴推荐是接触跨性别青少年的有效策略。检测到并减轻了大量的欺诈企图。研究结果表明，在网上招募不同的跨性别青少年样本是可行的。
