MPH Student, Department of Epidemiology, Centre for Public Health, National Institute of Mental Health and Neuroscience, Bengaluru, Karnataka, India.
Additional Professor, Department of Epidemiology, Centre for Public Health, National Institute of Mental Health and Neuroscience, Bengaluru, Karnataka, India.
Indian J Public Health. 2020 Jun;64(Supplement):S217-S220. doi: 10.4103/ijph.IJPH_485_20.
Media plays an indispensable role in society to influence health literacy. To document COVID-19 coverage in Kannada daily newspapers, hardcopies of 455 editions were methodically reviewed. Content analysis and data coding of 11 of the possible 60 terms/concepts related to COVID-19 epidemiology, was undertaken. Across dailies, five different dimensions in reporting documented: reporting of statistics - both numbers and manner of reporting, reporting of epidemiological concepts/terms (frequency of use and frequency of reporting), focus of reporting, density of reporting and finally what is not reported which could have been reported (desirable reporting). Numbers were reported as headlines; >25% of listed items were covered; however, 20% of terms not covered would have helped. We looked at "News" as epidemiological information and identified the gaps in reporting. We conclude that vernacular print media in Karnataka has done a commendable job. A media communication plan is urgently needed.
媒体在社会中扮演着不可或缺的角色，能够影响健康素养。为了记录卡纳塔克邦日报对 COVID-19 的报道，我们系统地审查了 455 期报纸的硬拷贝。对可能的 60 个与 COVID-19 流行病学相关的术语/概念中的 11 个进行了内容分析和数据编码。在各日报中，记录了五个不同的报道维度：统计数据的报道——包括数字和报道方式、流行病学概念/术语的报道（使用频率和报道频率）、报道重点、报道密度，以及最后哪些本可以报道但未报道的内容（理想的报道内容）。数字以标题形式呈现；列出的项目中超过 25%被涵盖；但是，未涵盖 20%的术语本可以提供帮助。我们将“新闻”视为流行病学信息，并发现了报道中的空白。我们的结论是，卡纳塔克邦的本土印刷媒体做得非常出色。现在迫切需要制定媒体沟通计划。
