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漫画在新冠疫情期间公共卫生传播中的作用。

The role of comics in public health communication during the COVID-19 pandemic.

作者信息

Kearns Ciléin, Kearns Nethmi

机构信息

Artibiotics, Wellington, New Zealand.

Medical Research Institute of New Zealand, Wellington, New Zealand.

出版信息

J Vis Commun Med. 2020 Jul;43(3):139-149. doi: 10.1080/17453054.2020.1761248. Epub 2020 Jul 9.

Abstract

As the COVID-19 pandemic sweeps the globe, evolving containment measures have created an unprecedented need for rapid and effective science communication that is able to engage the public in behavioural change on a mass scale. Public health bodies, governments, and media outlets have turned to comics in this time of need and found a natural and capable medium for responding to the challenge. Comics have been used as a vehicle to present science in graphic narratives, harnessing the power of visuals, text, and storytelling in an engaging format. This perspective paper explores the emerging role and research supporting comics as a public health tool during the COVID-19 pandemic.

摘要

随着新冠疫情席卷全球,不断演变的防控措施引发了对快速有效的科学传播的前所未有的需求,这种传播要能促使公众大规模改变行为。在这一需求时刻,公共卫生机构、政府和媒体求助于漫画,并发现它是应对这一挑战的天然且得力的媒介。漫画已被用作一种以图文叙事的形式呈现科学的载体,以引人入胜的方式利用视觉、文字和故事讲述的力量。这篇观点论文探讨了在新冠疫情期间漫画作为一种公共卫生工具所发挥的新作用以及相关研究支持。

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