Department of Health and Exercise Science, University of Oklahoma, Norman, Oklahoma.
Department of Health and Exercise Science, University of Oklahoma, Norman, Oklahoma.
J Adolesc Health. 2021 Jan;68(1):138-145. doi: 10.1016/j.jadohealth.2020.05.039. Epub 2020 Jul 9.
The purpose of this study was to test beliefs (risks to individual health, tobacco industry affiliation, and harm to others) with young adult current JUUL users to prompt decreased JUUL use.
An explanatory sequential mixed-method design was used. Undergraduates aged 18-24 years at a large southwest university who owned and used a JUUL at least once a week completed an online survey (n = 667) in March 2019. Participant reactions to 6 JUUL-specific statements (harm to lungs and brain, tobacco industry ownership, communication device inside JUUL, harm to others and the environment) were assessed. Then, 51 participants completed an in-person interview 1-2 weeks later to explain what influenced their responses.
Across beliefs, females were more likely and those who used other tobacco products were less likely to say they would reduce JUUL use. Beliefs about harm to the brain, others, and the environment had the most influence on interview participants. Tobacco industry affiliation with JUUL was not viewed negatively and likely would not affect participant decisions.
Messaging developed for other tobacco products may not have the same impact with young adult JUUL users. These findings provide guidance to tobacco use regulators by informing marketing message regulations to prevent initiation or prolonged use of JUUL and other pod-based products.
本研究旨在检验年轻成年 JUUL 用户的信念（对个人健康的风险、与烟草行业的关联以及对他人的危害），以促使他们减少 JUUL 的使用。
采用解释性序贯混合方法设计。2019 年 3 月，在一所位于美国西南部的大型大学中，年龄在 18-24 岁之间、拥有并至少每周使用一次 JUUL 的本科生完成了一项在线调查（n=667）。参与者对 6 项针对 JUUL 的具体声明（对肺部和大脑的危害、烟草行业所有权、JUUL 内部的通讯设备、对他人和环境的危害）的反应进行了评估。然后，51 名参与者在 1-2 周后进行了面对面访谈，以解释是什么影响了他们的反应。
在各种信念方面，女性更有可能，而使用其他烟草制品的人则不太可能表示会减少 JUUL 的使用。对大脑、他人和环境的危害的信念对访谈参与者的影响最大。与 JUUL 的烟草行业关联并未被视为负面因素，不太可能影响参与者的决策。
针对其他烟草产品开发的信息传递可能不会对年轻成年 JUUL 用户产生相同的影响。这些发现为烟草使用监管机构提供了指导，告知营销信息监管法规，以防止 JUUL 和其他烟弹产品的初始使用或长期使用。
