University of Otago, New Zealand.
University of Navarra, Spain.
Public Underst Sci. 2020 Oct;29(7):688-701. doi: 10.1177/0963662520945136. Epub 2020 Jul 30.
Society is undergoing a transformation in the way people consume media: increasingly we are using online on-demand videos, with the fastest growing segment of online videos about science being user-generated content that uses an infotainment style of delivery, in contrast to the traditional expository narrations of professionally generated content. In this study, we produced two otherwise identical videos about climate change to test the effects of an infotainment or expository narration. A total of 870 survey participants (419 English; 451 Spanish) were randomly presented with either an infotainment or expository version of the video. The expository narration was liked and believed more, and this held irrespective of language, age, sex or online viewing habits. However, the infotainment version was liked more by viewers without a university education and, further, viewers were better able to recall information from it, suggesting that user-generated content with infotainment-style narrations may actually be good for increasing public understanding of science.
我们越来越多地使用在线按需视频，在线视频中增长最快的部分是用户生成的内容，这些内容采用了信息娱乐的风格，与传统的专业生成内容的解说式叙述形成对比。在这项研究中，我们制作了两个关于气候变化的完全相同的视频，以测试信息娱乐或解说式叙述的效果。共有 870 名调查参与者（419 名英语；451 名西班牙语）被随机呈现信息娱乐或解说版本的视频。解说式叙述更受欢迎，也更可信，这与语言、年龄、性别或在线观看习惯无关。然而，没有大学学历的观众更喜欢信息娱乐版本，而且，观众从信息娱乐风格的叙述中更好地回忆起信息，这表明具有信息娱乐风格叙述的用户生成内容实际上可能有助于提高公众对科学的理解。
