Department of Communication, George Mason University, Fairfax, VA, USA.
UF Health Cancer Center, College of Journalism and Communications, University of Florida, Gainesville, FL, USA.
Health Commun. 2021 Nov;36(13):1796-1804. doi: 10.1080/10410236.2020.1800241. Epub 2020 Aug 2.
Bloggers can help stimulate online conversations among their readers about a variety of health topics, including breast cancer. However, in previous studies, researchers have not specifically examined supportive messages within an online blogger community that stem from an intervention where bloggers were provided with evidence-based information about breast cancer risk that they could tailor and disseminate to their readers. In the current study, we content analyzed 282 supportive messages within online conversations from participants in blogger communities over a 2-month period immediately following an intervention where the authors provided 74 bloggers who write about motherhood issues with an infographic based on evidence-based information from the Breast Cancer and the Environment Research Program (BCERP) about environmental breast cancer risk/prevention. Bloggers who shared information about their personal breast cancer risk generated a significantly higher number of blog reader comments than bloggers who did not share information about their personal breast cancer risk. Bloggers who cited breast cancer statistics in posts were more likely to draw esteem and emotional support from their readers. Bloggers' repetition of information from blog intervention messages was more likely to elicit esteem, informational, and emotional support from readers. Disclosure of a personal breast cancer diagnosis was associated with mixed types of social support messages. The theoretical and practical implications are discussed along with key limitations of the study and future directions for research in this area.
博主可以帮助激发读者在各种健康话题上的在线对话，包括乳腺癌。然而，在之前的研究中，研究人员并没有特别研究过来自干预措施的在线博主社区中的支持性信息，在干预措施中，博主们获得了有关乳腺癌风险的基于证据的信息，他们可以根据这些信息为读者定制和传播。在当前的研究中，我们对 74 位撰写有关母亲问题的博主进行了干预，为他们提供了一个基于乳腺癌和环境研究计划（BCERP）的有关环境乳腺癌风险/预防的基于证据的信息的信息图，随后在 2 个月的时间内对来自博主社区的参与者的在线对话中的 282 条支持性信息进行了内容分析。与未分享有关其个人乳腺癌风险信息的博主相比，分享有关其个人乳腺癌风险信息的博主生成的博客读者评论数量明显更多。在帖子中引用乳腺癌统计数据的博主更有可能从读者那里获得尊重和情感支持。博主重复博客干预信息更有可能引起读者的尊重、信息和情感支持。个人乳腺癌诊断的披露与混合类型的社会支持信息有关。讨论了理论和实际意义，以及研究的关键限制和该领域未来的研究方向。
