新闻报道和在线广告对患者搜索阿司匹林、心脏健康和中风信息以及使用教育工具的影响。
News coverage and online advertising effects on patient-led search for aspirin, heart health, and stroke information and educational tool use.
机构信息
Science in the Public Sphere Program, RTI International, Research Triangle Park, NC, USA.
School of Public Health, University of Minnesota, Minneapolis, MN, USA.
出版信息
Patient Educ Couns. 2021 Mar;104(3):663-665. doi: 10.1016/j.pec.2020.08.004. Epub 2020 Aug 6.
OBJECTIVE
Using indicators of campaign effort and relevant news stories, we sought to predict two patterns of patient behavior regarding information about aspirin and heart health: patient use of a campaign web tool to determine whether they should talk with a physician about using aspirin and patient searches for information about aspirin and the heart.
METHODS
We used ARIMA modeling to predict two time series as a function of independent variables.
RESULTS
We found significant prediction of time series in both models, but campaign expenditure only predicted use of a campaign web tool whereas weekly news stories predicted online searches regarding aspirin and the heart originating from Minnesota.
CONCLUSION
Patient information engagement is a function of information salience at least in part. Campaign advertising expenditure can prompt audience use of campaign tools but news coverage also operates as an important force on patient search behavior.
PRACTICE IMPLICATIONS
Health promotion professionals charged with reaching patients with heart health and stroke prevention messages should monitor news coverage as a potential complementary or rival force while at the same time promoting campaign-related information online.
目的
利用宣传活动力度的指标和相关新闻报道，我们试图预测患者在阿司匹林与心脏健康相关信息方面的两种行为模式：患者是否使用宣传活动网络工具来确定是否应与医生讨论使用阿司匹林，以及患者对阿司匹林和心脏信息的搜索。
方法
我们使用 ARIMA 模型来预测两个时间序列作为自变量的函数。
结果
我们发现两个模型中的时间序列都有显著的预测，但宣传活动支出仅预测了对宣传活动网络工具的使用，而每周新闻报道则预测了来自明尼苏达州的关于阿司匹林和心脏的在线搜索。
结论
患者信息参与至少部分是信息显著性的函数。宣传广告支出可以促使受众使用宣传工具，但新闻报道也对患者搜索行为产生重要影响。
实践意义
负责向患者传达心脏健康和中风预防信息的健康促进专业人员应监测新闻报道，因为它可能是一种潜在的补充或竞争力量，同时在网上宣传与宣传活动相关的信息。
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