Menzies School of Health Research, Darwin, NT, Australia.
Cancer Council Victoria, Melbourne, VIC, Australia.
Med J Aust. 2015 Jun 1;202(10):S67-72. doi: 10.5694/mja14.01628.
To describe recall of anti-tobacco advertising (mainstream and targeted), pack warning labels, and news stories among a national sample of Aboriginal and Torres Strait Islander smokers, and to assess the association of these messages with attitudes that support quitting, including wanting to quit.
DESIGN, SETTING AND PARTICIPANTS: A quota sampling design was used to recruit participants from communities served by 34 Aboriginal community-controlled health services and one community in the Torres Strait. We surveyed 1643 Aboriginal and Torres Strait Islander smokers from April 2012 to October 2013.
Frequency of recall of advertising and information, warning labels and news stories; recall of targeted and local advertising; attitudes about smoking and wanting to quit.
More smokers recalled often noticing warning labels in the past month (65%) than recalled advertising and information (45%) or news stories (24%) in the past 6 months. When prompted, most (82%) recalled seeing a television advertisement. Just under half (48%) recalled advertising that featured an Aboriginal or Torres Strait Islander person or artwork (targeted advertising), and 16% recalled targeted advertising from their community (local advertising). Frequent recall of warning labels, news stories and advertising was associated with worry about health and wanting to quit, but only frequent advertising recall was associated with believing that society disapproves of smoking. The magnitude of association with relevant attitudes and wanting to quit increased for targeted and local advertising.
Strategies to tackle Aboriginal and Torres Strait Islander smoking should sustain high levels of exposure to anti-tobacco advertising, news stories and warning labels. More targeted and local information may be particularly effective to influence relevant beliefs and subsequently increase quitting.
描述在全国范围内的原住民和托雷斯海峡岛民吸烟者样本中对反烟草广告（主流和定向）、包装警示标签和新闻报道的回忆，并评估这些信息与支持戒烟的态度的关联，包括想要戒烟的态度。
设计、设置和参与者：采用配额抽样设计，从 34 个土著社区控制的卫生服务机构和托雷斯海峡的一个社区中招募参与者。我们于 2012 年 4 月至 2013 年 10 月调查了 1643 名原住民和托雷斯海峡岛民吸烟者。
广告和信息、警示标签和新闻报道的回忆频率；定向和本地广告的回忆；吸烟和想要戒烟的态度。
更多的吸烟者回忆起在过去一个月内经常注意到警示标签（65%），而在过去 6 个月内回忆起广告和信息（45%）或新闻报道（24%）。当被提示时，大多数人（82%）回忆起看过电视广告。近一半（48%）回忆起有原住民或托雷斯海峡岛民或艺术品特色的广告（定向广告），16%回忆起来自他们社区的定向广告（本地广告）。经常回忆起警示标签、新闻报道和广告与担心健康和想要戒烟有关，但只有经常回忆广告与认为社会不赞成吸烟有关。与相关态度和想要戒烟的关联强度随着定向和本地广告的增加而增加。
解决原住民和托雷斯海峡岛民吸烟问题的策略应保持对反烟草广告、新闻报道和警示标签的高度曝光。更有针对性和本地化的信息可能特别有效，以影响相关的信念，并随后增加戒烟。
