Department of Pharmacy, University of Kentucky HealthCare, Lexington, KY, USA.
Department of Pharmacy, University of Maryland Medical Center, Baltimore, MD, USA.
J Vis Commun Med. 2020 Oct;43(4):177-183. doi: 10.1080/17453054.2020.1809358. Epub 2020 Oct 8.
Information represented through conventional text may fall short of capturing the attention and promoting engagement with today's digital audience. Transforming text into visual tools, such as infographics, has emerged as a simplified method of delivering information to attract a broader audience and enhance information dissemination. The first step to evaluate the potential value of infographics is to quantify their appeal and engagement rates over conventional text. This retrospective pilot analysis sought to evaluate the difference between engagement rates for tweets containing an of infographic compared to tweets containing a link to a peer-reviewed journal article. A total of 752 tweets were published within the study period; of these, 40 tweets met inclusion criteria. When engagement rates were compared, there was an increase in median engagement rates for tweets containing an infographic compared to a tweet linked to a peer-reviewed article at 10.97% (IQR 3.47%) and 5.33% (IQR 3.17%), respectively. This pilot study provides insight on the potential impact for infographics to enhance engagement rate, which may subsequently correlate with an increase in audience reach and readership. Prospective studies are needed to validate the utility of infographics in promoting scholarship publicity, learner engagement, and as a transferable pedagogical tool to educate medical practitioners.
通过传统文本呈现的信息可能无法吸引当今数字受众的注意力并促进其参与度。将文本转化为信息图等视觉工具已经成为一种简化的信息传递方法，可以吸引更广泛的受众并增强信息传播。评估信息图潜在价值的第一步是量化其吸引力和参与率与传统文本的差异。这项回顾性试点分析旨在评估包含信息图的推文与包含同行评议期刊文章链接的推文之间的参与率差异。在研究期间共发布了 752 条推文；其中，40 条推文符合纳入标准。当比较参与率时，与链接到同行评议文章的推文相比，包含信息图的推文的中位数参与率分别增加了 10.97%（IQR 3.47%）和 5.33%（IQR 3.17%）。这项试点研究深入了解了信息图提高参与率的潜力，这可能会与受众范围和阅读量的增加相关。需要前瞻性研究来验证信息图在促进学术宣传、学习者参与度方面的效用，并将其作为一种可推广的教学工具来教育医疗从业者。
