Rollins School of Public Health, Emory University, Atlanta, GA, USA.
Equal Access International, Washington DC, USA.
Glob Public Health. 2021 Apr;16(4):610-622. doi: 10.1080/17441692.2020.1845767. Epub 2020 Nov 13.
Intimate partner violence (IPV) is a significant global health issue. Organised diffusion has potential to influence changes in norms that perpetuate harmful practices by spreading anti-IPV messaging throughout social networks. The Change Starts at Home intervention in Nepal leverages radio programming and community mobilisation to address the perpetration of IPV. This qualitative analysis of couple interviews at the 18-month follow-up ( = 35 individuals) seeks to evaluate how the intervention messaging diffused into the community using organised diffusion as a framework, and how this influenced any changes in norms related to the perpetration of IPV. Overall, this study provides evidence that the Change at Home Intervention effectively diffused into the community and began to promote changes around IPV norms, especially among relationships that were socially and geospatially close. This analysis demonstrates the potential for organised diffusion to facilitate social norms change around IPV.
亲密伴侣暴力（IPV）是一个重大的全球健康问题。有组织的传播有可能通过在社交网络中传播反 IPV 信息来影响使有害行为永久化的规范的改变。尼泊尔的“从家开始改变”干预措施利用广播节目和社区动员来解决 IPV 的实施问题。本研究对 18 个月随访时的夫妻访谈进行了定性分析（=35 人），旨在评估干预信息如何利用有组织的传播作为框架传播到社区，以及这如何影响与 IPV 实施有关的规范的任何变化。总的来说，这项研究提供了证据，证明“从家开始改变”干预措施有效地传播到了社区，并开始促进 IPV 规范方面的变化，特别是在社会和地理上关系密切的关系中。这项分析表明，有组织的传播有可能促进 IPV 周围社会规范的改变。
