Fish oil has been widely applied in fortified food products because of its special health benefits especially containing high unsaturated fatty acids mainly docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA). Nowadays, there are various foods fortify with fish oil available in the market. The main challenge of fortification of food products with fish oil is its highly susceptible to oxidation and its influence on sensory attributes during storage. The fortification methods such as direct addition through bulk fish oil, emulsion or microencapsulation could effectively improve the oxidative stability of fish oil and mask unpleasant fishy flavour in fortified products. Therefore, this article provides a review of techniques, their advantages and limitations, together with the effects of incorporating fish oil in foods products.