School of Media and Communication, Shenzhen University.
Donald P. Bellisario College of Communications, Pennsylvania State University.
Health Commun. 2022 May;37(6):657-667. doi: 10.1080/10410236.2020.1862397. Epub 2020 Dec 17.
This paper examines the impact of using narratives to communicate a controversial health issue, , on adolescents' issue attitudes. In a between-subjects experiment, 115 adolescent participants read either a narrative or an informational message on gaming disorder. Results indicated that compared to the informational message, the narrative health message generated more positive attitudes toward the medical view of problematic gaming and greater attitude certainty. Transportation mediated the narrative's effect on attitudes. Behavioral involvement moderated the narrative's effect on attitudes and attitude certainty, such that the positive effects of the narrative on attitudes and attitude certainty were more pronounced for high-involvement adolescents than for low-involvement adolescents. In addition, behavioral involvement also enhanced the effect of message absorption on attitudes. By extending our research on narrative effects to the adolescent population, this study presents findings with both theoretical and practical implications.
本研究考察了使用叙事来传达有争议的健康问题(如游戏障碍)对青少年问题态度的影响。采用被试间实验设计,115 名青少年被试分别阅读了关于游戏障碍的叙事或信息文本。结果表明,与信息文本相比,叙事健康信息能产生更积极的、对医学视角下的问题性游戏的看法,以及更高的态度确定性。认同迁移中介了叙事对态度的影响。行为卷入度调节了叙事对态度和态度确定性的影响,对于高卷入度的青少年,叙事对态度和态度确定性的积极影响更为显著。此外,行为卷入度还增强了信息吸收对态度的影响。通过将叙事效应的研究扩展到青少年群体,本研究具有理论和实践意义。