Professor in the Faculty of Business and Law, Queensland University of Technology, Australia.
Postdoctoral Research Fellow in the Faculty of Business and Law, Queensland University of Technology, Australia.
Disasters. 2022 Apr;46(2):401-426. doi: 10.1111/disa.12473. Epub 2022 Jan 5.
Small businesses are critical to community recovery from disasters. However, factors that affect outcomes (such as planning, information needs, and responses to warnings) are understudied. To address the research record's focus on policy that favours disaster mitigation rather than response, this project applied a two-phased, mixed-method approach. The first study comprised interviews with businesses to elucidate disaster planning approaches, knowledge and information needs, and current warning system adequacy. It revealed opportunities to build knowledge and add business-specific content to agency-issued warnings. The second study used an online survey to examine how disaster knowledge, planning, and experience are related to existing bushfire warnings and those modified with business-relevant content. The findings show that planning is associated with experience and knowledge but not with business-related protective action intentions. Modified messages were perceived as more effective and resulted in greater action intentions among those with bushfire experience. In sum, the paper highlights implications for small business-oriented disaster risk communication.
小企业对于社区从灾难中恢复至关重要。然而，影响结果的因素（如规划、信息需求和对警报的响应）研究不足。为了解决研究记录侧重于有利于灾害缓解而不是响应的政策问题，本项目采用了两阶段、混合方法的方法。第一项研究包括对企业的访谈，以阐明灾害规划方法、知识和信息需求，以及当前警报系统的充分性。它揭示了在机构发布的警报中增加知识和添加特定于业务的内容的机会。第二项研究使用在线调查来研究灾害知识、规划和经验与现有的丛林火灾警报以及经过修改的与业务相关的内容之间的关系。研究结果表明，规划与经验和知识有关，但与与业务相关的保护行动意图无关。经过修改的信息被认为更有效，并在有丛林火灾经验的人中产生了更大的行动意图。总之，本文强调了面向小企业的灾害风险沟通的意义。
