Loukas Alexandra, Lewis M Jane, Marti C Nathan, Pasch Keryn E, Perry Cheryl L
Department of Kinesiology & Health Education, University of Texas at Austin, Austin, Texas.
Department of Health Behavior, Society and Policy, School of Public Health, Rutgers University, New Brunswick, New Jersey.
J Adolesc Health. 2021 Apr;68(4):773-779. doi: 10.1016/j.jadohealth.2020.10.032. Epub 2021 Jan 5.
The present study examined the longitudinal associations between exposure to tobacco advertisements in magazines popular among young adults and changes in the number of tobacco products used by young adults.
Participants were 4,824 students from 24 Texas colleges participating in a longitudinal study. Tobacco advertisements in 11 magazines, collected from 2015 to 2017, were objectively assessed and young adults self-reported the frequency of reading each magazine on five biannual surveys from 2015 to 2017. The objective and self-reported measures were multiplied to create a tobacco advertisement exposure score. Growth curve models were used to determine if exposure to tobacco advertisements in magazines predicted changes in the number of tobacco products used across the 2-year period, controlling for sociodemographic factors, ever tobacco use, recall of tobacco advertisements on the internet, and personality characteristics.
Young adults with more exposure to tobacco advertisements reported a slower decline in the number of tobacco products they used across time.
Tobacco advertising in magazines contributes to the continuation of single-product and polyproduct use among young adults. Findings highlight the need for additional federal regulations limiting advertisements for all types of tobacco products in magazines, particularly those popular among young adults, the youngest legal targets of the tobacco industry.
本研究调查了在年轻成年人中流行的杂志上接触烟草广告与年轻成年人使用烟草产品数量变化之间的纵向关联。
参与者是来自德克萨斯州24所学院的4824名学生，他们参与了一项纵向研究。对2015年至2017年收集的11本杂志中的烟草广告进行了客观评估，年轻成年人在2015年至2017年的五次半年期调查中自行报告了阅读每本杂志的频率。将客观测量值和自我报告测量值相乘，得出烟草广告接触得分。使用增长曲线模型来确定杂志中的烟草广告接触是否能预测两年期间使用的烟草产品数量的变化，同时控制社会人口学因素、曾经使用烟草的情况、对互联网上烟草广告的回忆以及个性特征。
接触烟草广告较多的年轻成年人报告称，他们使用的烟草产品数量随时间的下降速度较慢。
杂志中的烟草广告促使年轻成年人持续使用单一产品和多种烟草产品。研究结果凸显了需要额外的联邦法规来限制杂志中各类烟草产品的广告，尤其是那些在年轻成年人中流行的杂志，他们是烟草行业最小的合法目标群体。
