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互联网购买防晒产品的风险与亮点:谷歌项目。

Perils & pearls of purchasing sun protection over the internet: A google project.

机构信息

Department of Dermatology, Royal North Shore Hospital, St Leonards, NSW, Australia.

Northern Clinical School, University of Sydney, St Leonards, NSW, Australia.

出版信息

Photodermatol Photoimmunol Photomed. 2021 Sep;37(5):380-385. doi: 10.1111/phpp.12668. Epub 2021 Feb 20.

DOI:10.1111/phpp.12668
PMID:33561887
Abstract

BACKGROUND/PURPOSE: Sunscreen use has been shown to reduce the incidence of skin cancers. Internet purchasing allows access to internationally sourced sunscreens, despite varying accepted active ingredients and regulations around the world.

AIMS/OBJECTIVES: To determine the compliance of international sunscreen products advertised on the internet with the current Australian sunscreen standard (AS/NZS 2604:2012).

MATERIALS AND METHODS

Six sunscreen-related search queries were executed on Google between January-November 2018. Qualitative analysis of the search results to determine compliance with the current Australian sunscreen standard (AS/NZS 2604:2012) was performed by collecting descriptive data, including listed active ingredients of each advertised product. These were compared against the AS/NZS 2604:2012 list of permitted active ingredients. The compliance status of each product, and reasons for non-compliance were annotated. A multiple regression contingency table test was performed to determine whether compliance was associated with the products' country of origin, and a post hoc analysis was performed to identify countries with significant differences in discrepancy in compliance rate.

RESULTS

Execution of the sunscreen-related search queries on Google generated 1350 results. Only 613 of the 1291 (47.5%) included products were compliant with the AS/NZS 2604:2012 permitted sunscreen active ingredients. 552 of 1291 products were non-compliant due to insufficient information advertised. Australia, India and South Korea had significantly lower than expected compliance rates.

CONCLUSIONS

Online marketing of sunscreen products from other countries has a significantly lower than expected compliance rate with the AS/NZS 2604:2012 permitted sunscreen active ingredients, with many lacking the disclosure of the active ingredients. Advertising regulations for online suppliers need to be tightened to ensure that online consumers purchasing sunscreen products can make informed decisions, as the international E-commerce market rapidly expands.

摘要

背景/目的:防晒霜的使用已被证明可降低皮肤癌的发病率。互联网购买允许从国际上获取防晒霜,尽管世界各地的有效成分和法规各不相同。

目的/目标:确定在互联网上广告的国际防晒霜产品是否符合当前的澳大利亚防晒霜标准(AS/NZS 2604:2012)。

材料和方法

2018 年 1 月至 11 月期间,在 Google 上执行了 6 项与防晒霜相关的搜索查询。通过收集描述性数据(包括每个广告产品列出的活性成分),对搜索结果进行定性分析,以确定其是否符合当前的澳大利亚防晒霜标准(AS/NZS 2604:2012)。然后将这些数据与 AS/NZS 2604:2012 中允许的活性成分列表进行比较。对每个产品的合规状态及其不合规的原因进行了注释。通过执行多项回归列联表检验,以确定合规性是否与产品的原产国相关,然后执行事后分析以确定合规率存在差异的国家。

结果

在 Google 上执行与防晒霜相关的搜索查询生成了 1350 个结果。在包括的 1291 种产品中,只有 613 种(47.5%)符合 AS/NZS 2604:2012 允许的防晒霜活性成分。由于广告宣传的信息不足,1291 种产品中有 552 种不合规。澳大利亚,印度和韩国的合规率明显低于预期。

结论

来自其他国家/地区的防晒霜产品在互联网上进行营销时,其符合 AS/NZS 2604:2012 允许的防晒霜活性成分的合规率明显低于预期,其中许多产品缺乏活性成分的披露。需要加强对在线供应商的广告法规,以确保在线消费者在购买防晒霜产品时能够做出明智的决策,因为国际电子商务市场正在迅速扩张。

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