Kresovich Alex, Noar Seth M, Gvino Emily, Prentice-Dunn Hannah, Ribisl Kurt M
Hussman School of Journalism and Media, University of North Carolina at Chapel Hill, 364 Carroll Hall (CB 3365), Chapel Hill, NC, 27599-3365, USA.
Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA.
J Cancer Educ. 2022 Oct;37(5):1454-1459. doi: 10.1007/s13187-021-01983-7. Epub 2021 Mar 2.
Web-based resources for tobacco use prevention and control provide valuable tools for cancer education. This study sought to (a) identify existing websites that archive prevention and cessation media content and (b) characterize the content and features of those websites. We used a comprehensive search strategy to identify web-based resources. Websites were included if (1) the content was focused on tobacco; (2) a primary purpose of the website was to house a national or international historical archive of anti- or pro-tobacco media or communication content; and (3) the website was designed for researchers or practitioners. Of the 55 websites initially identified, N = 9 met criteria. All websites contained anti-tobacco media content (100%), although 56% also contained pro-tobacco content. Most websites focused on multiple tobacco products (89%), while 11% focused solely on cigarettes. The most common media content in the archives were print ads (67%), warning labels (56%), and video ads (33%). Most archives contained a search function or content filters (67%). While most websites provided free media content with no restrictions (78%), 22% contained paid or restricted content. Other website material included research reports (89%), newsfeeds (89%), fact sheets (67%), advocacy information (56%), and tools for practitioners (44%). This study provides a systematic summary of web-based tobacco prevention and control resources that archive communication and media content. The identified websites can assist researchers and practitioners in their tobacco control efforts, although additional archives focused specifically on vaping media and communication content are needed as the vaping epidemic among youth continues to intensify.
基于网络的烟草使用预防与控制资源为癌症教育提供了宝贵工具。本研究旨在：（a）识别存档预防和戒烟媒体内容的现有网站；（b）描述这些网站的内容和特征。我们采用了全面的搜索策略来识别基于网络的资源。符合以下条件的网站被纳入：（1）内容聚焦于烟草；（2）网站的主要目的是存放国家或国际层面的反烟草或支持烟草的媒体或传播内容历史档案；（3）网站是为研究人员或从业者设计的。在最初识别出的55个网站中，有9个符合标准。所有网站都包含反烟草媒体内容（100%），不过56%的网站也包含支持烟草的内容。大多数网站关注多种烟草产品（89%），而11%的网站仅关注香烟。档案中最常见的媒体内容是平面广告（67%）、警示标签（56%）和视频广告（33%）。大多数档案都有搜索功能或内容过滤器（67%）。虽然大多数网站提供无限制的免费媒体内容（78%），但22%的网站包含付费或受限内容。其他网站资料包括研究报告（89%）、新闻推送（89%）、情况说明书（67%）、宣传信息（56%）以及从业者工具（44%）。本研究对存档传播和媒体内容的基于网络的烟草预防与控制资源进行了系统总结。所识别出的网站可协助研究人员和从业者开展控烟工作，不过随着青少年电子烟流行情况持续加剧，还需要专门聚焦于电子烟媒体和传播内容的更多档案。
