Martin C, Casswell S
Alcohol Research Unit, School of Medicine, University of Auckland, New Zealand.
J Stud Alcohol. 1988 May;49(3):273-80. doi: 10.15288/jsa.1988.49.273.
Data from a total of 1,055 recent female drinkers were analyzed using factor analysis (as a form of data reduction) and cluster analysis in order to identify groups of different types of drinkers. The data were derived from a survey conducted early in 1982 in six provincial cities in New Zealand. A total sample of 3,600 people was obtained of whom 2,091 were women. Of this female sample, 14% were abstainers, 2% were detected as outliners by the cluster technique and a further 35% were not recent drinkers (i.e., they reported not having consumed alcohol in the 7 days preceding the interview). The variables that were factor analyzed included attitudinal, motivational, situational and consumption items. The resulting factor scores were submitted for clustering and the final cluster solutions were cross-tabulated by alcohol consumption measures and demographic characteristics. A total of seven segments were identified: infrequent light drinkers (43%), liberal light drinkers (35%), casual drinkers (7%), frequent early evening drinkers (6%), nightclubbers (5%), heavy hotel-tavern drinkers (2%) and solitary drinkers (2%).
对总共1055名近期饮酒的女性的数据进行了分析，采用因子分析（作为一种数据简化形式）和聚类分析，以识别不同类型饮酒者群体。数据来自1982年初在新西兰六个省级城市进行的一项调查。共获得3600人的样本，其中2091人为女性。在这个女性样本中，14%为戒酒者，2%被聚类技术检测为异常值，另有35%不是近期饮酒者（即，她们报告在访谈前7天内未饮酒）。进行因子分析的变量包括态度、动机、情境和消费项目。将得到的因子得分进行聚类，并通过酒精消费测量和人口统计学特征对最终的聚类结果进行交叉制表。共识别出七个细分群体：偶尔轻度饮酒者（43%）、自由轻度饮酒者（35%）、偶尔饮酒者（7%）、经常傍晚饮酒者（6%）、夜店常客（5%）、重度酒店酒馆饮酒者（2%）和独自饮酒者（2%）。
